Mahindra XUV 700: The Mahindra XUV 700 remains one of India’s most celebrated SUVs, continuing to set benchmarks in performance, technology, and sales figures well into 2025. Since its launch in 2021, this premium seven-seater has achieved remarkable success, crossing the 3 lakh sales milestone and establishing itself as a dominant force in the competitive mid-size SUV segment.
Ebony Edition Takes Center Stage
March 2025 marked a significant moment for XUV 700 enthusiasts with the launch of the limited-run Ebony Edition, priced between ₹19.64 lakh and ₹24.14 lakh (ex-showroom). This special variant represents Mahindra’s bold approach to premium aesthetics, featuring what the company calls a “dual black-and-silver aesthetic” designed to “outshine the dark.”
The Ebony Edition distinguishes itself with a new Stealth Black paint finish, blacked-out 18-inch alloy wheels, and contrasting silver scuff plates on the front and rear bumpers. Inside, buyers are greeted by black leatherette upholstery with white stitching, complemented by a light grey roof liner that maintains the SUV’s sophisticated dual-tone theme.
Market Performance Shows Unwavering Strength
The XUV 700’s commercial success tells a compelling story of consumer confidence. As of February 2025, the vehicle maintained a dominant position with over 26% market share, demonstrating 14.08% year-on-year growth with 7,468 units sold that month alone. These numbers reflect the SUV’s sustained appeal despite increasing competition in the premium SUV space.
Recent pricing adjustments have made the SUV even more attractive, with the company discontinuing lower-spec AX3 and five-seater variants, while current prices start from ₹14.49 lakh (ex-showroom). Simultaneously, select AX7 and AX7 L variants received price cuts of up to ₹75,000, making the premium features more accessible to buyers.
Technology and Features Keep Pace with Innovation
The current XUV 700 lineup showcases Mahindra’s commitment to cutting-edge technology. Available with both 2.0-litre turbo-petrol and 2.2-litre diesel engines, the SUV offers manual and automatic transmissions, with diesel variants featuring an optional all-wheel-drive system. The petrol engine delivers refined performance with 200PS and 380Nm of torque, while the diesel unit produces 185PS and 450Nm.
Beyond powertrain excellence, the XUV 700 impresses with its comprehensive feature set. Standard safety equipment includes multiple airbags, ABS with EBD, and advanced driver assistance systems (ADAS). Premium variants offer amenities like dual-zone climate control, ventilated front seats, a 360-degree camera system, and a premium 12-speaker audio setup.
Future-Ready with Facelift on the Horizon
Industry sources suggest a significant facelift is in development, expected to launch by January 2026. Recent spy shots reveal exciting updates, including a revolutionary triple-screen dashboard layout inspired by Mahindra’s electric XEV 9e, featuring three 12.3-inch displays for infotainment, driver instrumentation, and co-passenger entertainment.
Exterior updates are expected to include a redesigned grille, updated LED headlamps with new DRL signatures, fresh alloy wheel designs, and a revised front bumper. These changes align with Mahindra’s evolving design philosophy while maintaining the XUV 700’s commanding road presence.
Competitive Positioning Remains Strong
The XUV 700 continues to compete effectively against established rivals including the Tata Harrier, Tata Safari, Hyundai Alcazar, and MG Hector Plus. Its combination of spacious seven-seat accommodation, powerful engine options, comprehensive safety features, and competitive pricing keeps it at the forefront of buyer considerations.
The SUV’s dimensions of 4,695mm length, 1,890mm width, and 1,755mm height, combined with a 2,750mm wheelbase, provide excellent space utilization and highway stability. The generous interior space, particularly in seven-seater configuration, makes it ideal for large families and those requiring maximum passenger capacity.
Electric Future Takes Shape
Mahindra is preparing the XEV 7e, the electric version of the XUV 700, expected to launch in the second half of 2025. This electric SUV will utilize Mahindra’s INGLO platform and offer battery options of 59kWh and 79kWh, potentially delivering over 500km range on a single charge.
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Mahindra XUV 700 The Bottom Line
The Mahindra XUV 700 stands as a testament to the brand’s engineering capabilities and market understanding. With over 250,000 units sold in just 43 months since launch, it has proven that Indian consumers appreciate the combination of premium features, robust performance, and competitive pricing. The recent Ebony Edition launch and upcoming facelift demonstrate Mahindra’s commitment to keeping this flagship SUV relevant and desirable.
As the automotive landscape evolves toward electrification and advanced connectivity, the XUV 700’s current success and future roadmap position it well to maintain its leadership in India’s premium SUV segment. For buyers seeking a blend of luxury, practicality, and value, the XUV 700 remains a compelling choice that continues to set industry standards.